Phoebe Ansel (0340165)

14/04/20 - 14/07/20 (Week 1 - Week 14) Phoebe Ansel (0340165) Advanced Typography Final Compilation and Reflection INSTRUCTIONS Exercises Project 1 Project 2 Final Project  SUBMISSIONS Exercises Typographic Systems fig 1.1 Grid System (final)  fig 1.2 Translational System (final) fig 1.3 Bilateral System (final)  fig 1.4 Axial system (final) fig 1.5 Random system (final) fig 1.6 Radial System fig 1.7 Modular System (final) fig 1.8 Dilational System (final) PDF file: Type and Play (Part 1) fig 1.9 Source Image fig 1.10 Final Letters PDF file: Type and Play (Part 2) fig 1.11 Final Work  PDF file: Project 1: Key Artwork fig 2.1 Final Key Artwork PDF file: Project 2: Collaterals fig 2.2 Final Poster Result PDF file: fig 2.3 e-invite final result fig 2.4 Tote Bag (front) fig 2.5 Tote bag (back) fig 2.6 Tshirt Front fig 2.7...

Week 10 - Week 14 Phoebe Ansel (0340165) Advanced Typography Final Project LECTURES INSTRUCTIONS Final Project For our Final Project, we were asked to develop a font that is intended to solve a larger problem or meant to be part of a solution in the area of our interest be it graphic design, animation, new media or entertainment design or any other related area not necessarily reflecting our specialisation. We could also explore the use of typeface in our area of interest, understand its existing relationship, identify areas that could be improved upon, explore possible solutions or combinations that may add value to the existing typeface. I did research on existing typefaces, existing logos etc that are perceived poorly by people. While researching, I realized that a lot of people really disliked the 'bing' logo (the search engine). After looking up the logo I realized that it looked very awkward and stretched. I decided that I wanted to fix the typeface of...