ADVANCED TYPOGRAPHY - FINAL PROJECT

Week 10 - Week 14
Phoebe Ansel (0340165)
Advanced Typography
Final Project

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LECTURES

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INSTRUCTIONS

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Final Project

For our Final Project, we were asked to develop a font that is intended to solve a larger problem or
meant to be part of a solution in the area of our interest be it graphic design, animation, new media or entertainment design or any other related area not necessarily reflecting our specialisation.
We could also explore the use of typeface in our area of interest, understand its existing relationship, identify areas that could be improved upon, explore possible solutions or combinations that may add value to the existing typeface.


I did research on existing typefaces, existing logos etc that are perceived poorly by people. While researching, I realized that a lot of people really disliked the 'bing' logo (the search engine). After looking up the logo I realized that it looked very awkward and stretched. I decided that I wanted to fix the typeface of the logo and also create a font that could be the search engine's 'signature' font.

Below are the screenshots of the articles I read on it.

fig 1.1 article 1 

fig 1.2 article 2

fig 1.3 article 3

First Attempt

I started working on redesigning the font on illustrator and this is the result of my first attempt.

fig 1.4 screenshot of my illustrator board

fig 1.5 a-f first attempt

fig 1.6 g-l first attempt

fig 1.7 m-q first attempt

fig 1.8 s-y first attempt

fig 1.9 z first attempt

This is what the logo looks like when the font is applied:

fig 1.10 redesigned logo first attempt

Second Attempt 

After receiving feedback, I worked on the font again to make the strokes all equal.

This is the result of my second attempt:

fig 1.11 final result ( a to f )

fig 1.12 final result ( g to k )

fig 1.13 final result ( m to q )

fig 1.14 final result ( s to x )

fig 1.15 final result ( y to z )

Then I processed my font in fontlab:

fig 1.16 fontlab screenshot

This is the final result of the redesigned logo:

fig 1.17 final result of redesigned logo

Applications 

First, I decided to edit the logo into the website's landing page and search results page.

I also edited the logo unto a building to portray the bing company's building

I also created a few advertisements to show bing's rebranding, using the typeface that I have created.

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Feedback

Week 11

Specific Feedback: I proposed the idea to fix the bing logo and Mr Vinod said that I could do it if I wanted to. 

Week 12

Specific Feedback: Mr Vinod said that my fonts look very consistent, I should fix my letter g and make the letters in black instead of blue.

Week 13
General Feedback: We shouldn't use an existing typeface
Specific Feedback: I should fix my strokes because they are not even